“Sky” announced by press release that almost 4.7 million viewers per match day (“average aggregated visual participation of all kick-offs”) have switched on. According to the broadcaster, that is two percent more spectators per match day than in 2020/21. The Sunday games and the game on Friday evening are not included in the Bundesliga, since the transfer rights are at DAZN.
The 2nd division in particular proved to be a guarantee of success for “Sky”. A range of 54 percent was achieved through clubs such as Schalke, Werder Bremen or HSV. The highlight was the 33rd matchday when 2.4 million viewers followed the games.
“We are extremely satisfied with the last season. Not only because we were able to record a slight spectator plus with both leagues, but because the 2nd Bundesliga has come across a previously unmatched interest,” Charly has come Classen, Executive Vice President Sport at “Sky” Germany, quoted.
The current TV rights still apply until the 2024/25 season. Who shows what? The TV packages from the 2021/22 season at a glance